Marketing Director

About the Role

We are seeking a Marketing Director who will be responsible for driving strategic brand marketing and product marketing activities, including direct responsibility for execution of marketing through close partnership with agencies, internal teams, and other stakeholders.

Your goal will be to develop and implement the most profitable plans to position and promote our products in the market.

Consistent with our commitment to diversity & inclusion, we value individuals with the ability to work on diverse teams and with a diverse range of people.

RESPONSIBILITIES

  • Own and evolve product and brand messaging that continually differentiates us in the market
  • Conceptualize and implement our marketing strategy and marketing plan in line with business objectives
  • Design, plan and execute effective marketing campaigns in line with the plan & continually measure campaign effectiveness
  • Manage agency and freelancer relationships where appropriate for key marketing functions – PR, digital, design, social, advertising, etc.
  • Collaborate on the development and delivery of product and marketing content such as case studies, videos, website copy and articles
  • Build a high performing marketing team over time, ensuring effective coordination with sales, product, and operations teams
  • Manage the marketing budget
  • Speak and present both internally and externally to promote the story of our brand and product
  • Keep updated on market trends & competitor marketing strategies

KEY REQUIREMENTS

  • You are a creative thinker with a vision
  • You have good knowledge across the entire spectrum of the marketing function, including brand marketing, PR, content management, digital marketing & performance/growth marketing
  • You have excellent written & verbal communication skills and are comfortable dealing with the media
  • You are a strong leader who has built or led high performing marketing teams
  • You are a strategic thinker & problem solver with the ability to execute when needed

Interested in joining our team? Reach out to us today.

ClearTrace is committed to equal employment opportunity.