Cleartrace Blog

Iron Mountain’s Innovative 24/7 CFE Solution Lightens Its Data Center Customers’ Carbon Emissions Load, Serving 100+ U.S. Facilities

24/7 carbon-free energy (CFE) as a strategy is often looked at as near-impossible, or at least unaffordable–but Iron Mountain recently announced a landmark deal that is poised to challenge the skeptics. Iron Mountain’s innovative 24/7 CFE solution for data center customers–in partnership with RPD Energy, Direct Energy and Cleartrace–is providing a strong model, backed by […]
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Carbon Data: When Does a Company Need It?

As companies race to build out ESG and sustainability programs to measure their environmental and social impacts and set goals to address them, the critical element to starting their decarbonization journey is good baseline data. Without it, companies are forced to rely on assumptions, estimates and often far-apart observations. But putting systems in place to […]
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How to Reduce Scope 2 Carbon Emissions from Purchased Electricity

With rising international concern for global energy consumption comes the pressure to take responsibility for the reduction of carbon emissions and fossil fuel usage. Enterprise organizations are facing pressure to account for and reduce the energy—and the carbon emissions that come with it—that they produce, purchase and consume through activities related to basic operations or […]
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Scope 2 Emissions: Location-Based vs. Market-Based Carbon Accounting Methods

For organizations working to decarbonize their operations, there is a viable tension between sourcing clean energy locally or regionally through utilities and power purchase agreements (which can be more difficult, costly, and time-consuming) versus sourcing through Renewable Energy Certificates (RECs) and virtual power purchase agreements (VPPAs), which is often a quantity-over-quality scenario and more expeditious […]
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Biggest Pitfalls Corporations Face with Net Zero Commitments

Answering the climate challenge and managing operational impacts is one of the largest challenges facing companies, particularly corporations with large regional or global footprints. As enterprise businesses scale up ambitions, they run the potential of making major mistakes when it comes to creating and publicizing their net zero commitments—whether those mistakes are intentional or not. […]
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GRESB: Advancing ESG Investment Data for Real Estate & Infrastructure

The health of our environment, sustainable conditions for our communities, social and economic equity, and reliable government policies are essential to growth and business prosperity. Yet, stacks of well-meaning books and hours of informed dialogue are not enough to assist in the unblinking world of large investment firms, whether hedge funds, banks, REITs, or fiduciary […]
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Shelton Group: Growing the Low-Carbon Economy with Sustainability Marketing

Sustainability marketing is a booming industry. As the carbon footprint expands globally, companies are racing to incorporate environmentally friendly practices. Saving the planet may be a necessary pursuit but building market share is real business. The $16 billion-dollar green technology and sustainability industry of 2022 is expected to grow into an $80 billion dollar business […]
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Understanding Scope 1, 2, and 3 Emissions—How to Take Responsibility for Emissions This Year

With the growing focus today on corporate carbon footprints, enterprise organizations and smaller businesses alike have a vested interest in understanding different emissions scope levels—and it’s not just about proving an organization’s energy output.  Forward-thinking business leaders must take time to understand the GHG Protocol and emissions scope levels as a way to gain better […]
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Iron Mountain: Playing The Long Game Against Climate Change

Decarbonizing the energy grid is a global imperative in the race to mitigate climate change. Companies across all sectors are galvanized to go sustainable, setting big goals to reduce emissions and commit to clean power. Every business has a unique sustainability strategy. Many organizations hire dedicated sustainability teams to interpret emission metrics and manage their […]
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