Innovation and Expansion at Cleartrace
Over the past year, Cleartrace has made significant strides in transforming how energy suppliers and commercial and industrial (C&I) buyers track, manage, measure, and report their decarbonization efforts. As regulatory pressures intensify and customer expectations evolve, the need for precise, auditable energy and carbon data has never been greater. In response, Cleartrace has introduced two new software solutions, Cleartrace Supplier and Cleartrace Buyer, as part of an all new product suite, providing powerful new capabilities that provide utilities, energy suppliers, and corporate buyers with the transparency and insights they need to meet ambitious decarbonization and clean energy goals.
The Cleartrace team celebrates the following key highlights from the past year:
- Launch of the Supplier Solution – Designed to meet the growing needs of utilities and other energy suppliers, in both regulated and deregulated markets, this solution provides automated, real-time emissions tracking, enabling suppliers to offer more transparent and data-driven green programs.
- Enhancements to the Buyer Solution – Advanced analytics, deeper emissions insights, and compliance tools empower corporate energy buyers, particularly those with advanced procurement strategies, such as 24/7 carbon free energy (CFE) and Emissions First approaches,to optimize procurement and demonstrate measurable decarbonization progress.
- Strengthened Industry Collaborations – Cleartrace has expanded partnerships with leading organizations, working alongside corporate offtakers, utilities, and industry groups, such as the Clean Energy Buyers Association (CEBA), LF Energy, and The Climate Group’s 24/7 CFE Coalition, to drive greater transparency and standardization in energy data.
These advancements in Cleartrace’s solution suite are being driven by:
- Evolving market demands – Corporate buyers are demanding more granular emissions data and supplier-backed clean energy programs that align with their sustainability commitments.
- Regulatory shifts –International regulations such as the European Union’s Corporate Sustainability Reporting Directive (CSRD), and state-level reporting requirements (e.g., California’s Senate Bills (SB) 253 and 261, which have implications for entities headquartered outside of California) are making accurate emissions tracking under evolving frameworks such as the GHG Protocol, which is under review for updates to its Scope 2 methodologies, and disclosure, an urgent priority for suppliers and buyers alike.
- The growing need for auditable, real-time energy data – As greenwashing concerns rise and reporting requirements become more stringent, companies must be able to verify the impact of their energy procurement decisions with confidence.
With these developments, Cleartrace is taking a proactive role in helping both energy suppliers and buyers navigate the complexities of the evolving clean energy landscape.
Introducing Our Experts: Poormehr Honarmand and Patrick Davis
Two key leaders at Cleartrace have been instrumental in shaping and delivering these solutions:
Poormehr Honarmand, Chief Product Officer, with over a decade of experience building product solutions for utilities, has been instrumental in leading Cleartrace’s technology and product roadmap, ensuring solutions evolve to meet both supplier and buyer needs in a fast-changing regulatory and business environment.
Patrick Davis, Chief Commercial Officer, brings extensive experience working with energy suppliers and buyers, helping them leverage Cleartrace’s solutions to drive clean energy procurement strategies, compliance, and competitive differentiation.
Together, they answer some of the most pressing questions about Cleartrace’s product suite, why it was built, and what’s next on the roadmap.
Key Takeaways
Ahead of the in-depth Q&A, Poormehr Honarmand and Patrick Davis share some of their key takeaways on the market and Cleartrace’s product:
- Energy suppliers need better tools to manage customer expectations and regulatory requirements. Increasing pressure to offer advanced green programs and granular emissions data makes it crucial for suppliers to streamline data access, compliance, and customer engagement.
- Corporate buyers require precise, real-time emissions data for procurement and reporting. As 24/7 CFE, impact-based accounting, and new disclosure rules gain traction, buyers need seamless data integration with suppliers to track their clean energy progress accurately.
- Cleartrace’s solutions suite creates a bridge between suppliers and buyers. By providing a shared, auditable source of truth, Cleartrace enables more efficient energy procurement, compliance, and transparency—enabling both utilities and their customers to better align and optimize their respective carbon goals.
Q&A: Cleartrace’s Expanded Product Suite
1. What challenges in the energy market led to the development of the new Supplier solution?
Poormehr Honarmand:
Energy suppliers today face a rapidly shifting landscape. Demand for clean energy is at multi-decade highs. Corporate energy customers are demanding more transparency, requiring granular emissions data to track progress toward decarbonization and meet regulatory reporting requirements. Customers are also requesting suppliers deliver innovative Green Programs, such as 24/7 CFE offerings, Green Tariff programs, and allocation of energy attributes such as Renewable Energy Certificates (RECs), to enable meeting clean energy goals. However, many suppliers still rely on manual processes and fragmented data sources, making it difficult to manage their clean energy portfolio and to provide real-time insights on carbon impact and prove delivery of Green Programs.
Adding to the complexity, regulatory and voluntary sustainability disclosure and target setting frameworks such as the GHG Protocol, Science Based Targets Initiative (SBTi), CSRD, and state-level policies like SB 253/261 require utilities and energy suppliers to improve emissions tracking and reporting. Cleartrace developed the Supplier solution to bridge this gap, by enabling suppliers to oversee their entire portfolio of energy assets and certificates, within a traceable and reliable single source of truth, and to offer real-time, accurate, and auditable carbon and energy data to their customers with ease.
2. How does the Supplier solution help energy providers manage customer data more effectively?
Patrick Davis:
The Supplier solution acts as a comprehensive portfolio manager and a centralized data platform that aggregates and structures energy and emissions data across multiple sources in real-time. This allows suppliers to enhance analytics and reporting, providing actionable insights that help design high-impact clean energy offerings.
The solution includes:
- Certificate management tools to efficiently track and allocate energy and carbon attributes, such as RECs and Emissions Free Energy Certificates (EFECs).
- Automated compliance tools to streamline Scope 2 reporting and regulatory alignment.
- Customer engagement tools that help utilities build stronger, more transparent relationships with corporate buyers.
With these capabilities, energy suppliers can proactively support their customers’ sustainability goals while staying ahead of evolving compliance requirements and stakeholder pressures.
3. What are the key enhancements to the Buyer solution, and how do they support corporate energy strategies?
Poormehr Honarmand:
Corporate buyers need detailed, real-time energy, emissions, and certificate tracking to align their energy procurement and management strategies with carbon reduction goals. Cleartrace has enhanced the Buyer solution with new tools that support data-driven energy decisions, including:
- Advanced emissions analytics for 24/7 CFE, impact-based carbon accounting, marginal carbon avoidance (emissionality), and regional procurement.
- Seamless integration with supplier data to align procurement strategies with real-world emissions reductions and maximize ROI when opting into clean energy programs offered by suppliers.
- Enhanced compliance and reporting tools to navigate disclosure requirements and reduce greenwashing risks.
By providing real-time, auditable emissions data, Cleartrace empowers buyers to make informed decisions that drive measurable sustainability impact while mitigating risk of greenwashing.
4. How do these solutions work together to drive better collaboration between suppliers and buyers?
Patrick Davis:
Historically, there has been a disconnect between what energy suppliers offer and what corporate buyers need for sustainability reporting, with both parties operating in silos. Most buyers get a basic settlement spreadsheet on a monthly basis, which leaves a lot to be desired for the buyer. This creates inefficiencies and slows progress toward decarbonization goals. It can be challenging to align and optimize for the goals, including sustainability goals as well as financial and business objectives, of both buyers and suppliers — strategic alignment of goals is important for mutually beneficial outcomes.
Cleartrace’s platform acts as a bridge between suppliers and buyers, ensuring that both parties have access to accurate, real-time emissions data. With a shared source of truth, suppliers can better tailor their clean energy programs, while buyers can track and optimize their procurement strategies with confidence.
5. What’s next for Cleartrace?
Poormehr Honarmand:
Cleartrace remains focused on expanding our capabilities to meet the evolving needs of the energy market. Ongoing initiatives being addressed by the Cleartrace team include:
- Advanced portfolio modeling and scenario planning solutions to help suppliers align and optimize their compliance and program needs with their customers goals.
- Enhanced automated compliance tracking for emerging regulations (Securities and Exchange Commission’s (SEC) Climate Disclosure rule which is currently stayed, CSRD, etc.).
- Expanded data integrations with supplier systems, grid operators, and ecosystem service provides.
- New analytics and expanded visualization features to support advanced energy procurement strategies.
- Innovative tracking solutions for grid-interactive and market-based clean energy and demand-side solutions.
As the energy landscape evolves, Cleartrace will continue to drive greater transparency, efficiency, and impact for both suppliers and buyers of clean energy.
The Future of Energy Data Transparency
Cleartrace is at the forefront of enabling precise, real-time, and actionable emissions data for both energy suppliers and buyers. Our expanded product suite helps customers:
- Streamline emissions tracking and compliance
- Enhance customer engagement and clean energy program design
- Make data-driven procurement decisions that drive real impact
Ready to take control of your energy data? Schedule a demo today to see how Cleartrace can support your clean energy and decarbonization journey.
