Salesforce, Accenture and a tipping point for carbon accounting

The events of 2020 thrust the issue of corporate sustainability front and center in many C-suites. With that heightened visibility comes questions about accountability and accounting — specifically carbon accounting. It’s a dilemma decades in the making: How to properly track and declare a company’s carbon dioxide emissions in real time, not just in lag time after an annual data hunt.

One year ago, cloud software powerhouse Salesforce began touting its answer with the general availability of the Salesforce Sustainability Cloud, a platform for providing real-time access to ESG data such as energy consumption and greenhouse gas emissions. The application was first developed internally for the company’s sustainability team and then spun out into a product meant to help companies collect data for sustainability reporting purposes.

This week, Salesforce turned to digital services firm Accenture to accelerate its push to get more companies — especially those already using its Customer 360 platform — to adopt its carbon accounting platform. 

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